A self-scoring diagnostic

Are you competing as a commodity, or as a category?

In 2026 the only question that still matters is why you. Twelve questions tell you, honestly, where you stand.

Answer each with the option that is most honestly true today, not the one you wish were true. The score is only useful if you are willing to be uncomfortable with it. About six minutes.
12 questions4 dimensions6 minutesConfidential
Dimension A · Attribution

Do patients choose you, or your price?

01 When a new patient books, the real reason is most often:
02 If you raised your price 20% tomorrow, what happens?
03 Your patients describe you to a friend as:
Dimension B · The Method

Do you have a method, or a menu?

04 A prospective patient asks what makes your practice different. Your honest answer is:
05 Could a competitor down the street copy your offer by Monday?
06 Do you have a name for the way you practice that is yours, not a generic specialty label?
Dimension C · Language

Can you be described in words no one else uses?

07 Your website headline could be pasted onto five competitors' sites and still fit.
08 How many of these words appear when you describe your practice: premier, trusted, personalized, advanced, results-driven?
09 Finish this sentence with something true and specific: “I am the only clinician in my market who ___.”
Dimension D · Durability

Would you survive a cheaper competitor?

10 When another provider refers a patient to you, they say:
11 Your marketing today is mostly:
12 A national chain opens next door at half your price. Your patients: